Study Tips

Tips & Study Techniques

Studying can be challenging—especially if you’re not used to exams. While there’s no one-size-fits-all approach, the following tips can help you prepare more effectively:

  1. Time Management

Make studying a priority. Plan your time and commit to a regular study schedule to ensure you cover all required material before the exams.

  1. Set Learning Priorities

Work with your tutors, review the syllabus, and look through old exam papers to identify key topics. Talking to other students and members can also provide valuable insight and help shape your study plan.

  1. Practice Past Papers

Familiarize yourself with the exam format by attempting past questions. This will improve your confidence and help you develop the discipline needed for exam conditions. These are available on the ICS website under the Learning Resources for Students section.

  1. Use Examiner Reports

Past examiners’ reports highlight common mistakes and areas of focus. These are available on the ICS website under the Learning Resources for Students section.

  1. Understand Your Learning Style

Study in short, focused sessions—30 to 40 minutes at a time—followed by breaks. Move away from your desk during breaks to refresh your mind.

  1. Rest and Sleep

In the weeks leading up to the exam, maintain a consistent sleep schedule. Quality sleep is one of the most important factors in exam performance.

Exam Questions & How to Answer Them

Answer the Question

One of the most common exam pitfalls is failing to directly answer the question asked. While many candidates believe they have done so, they often provide broad or general responses instead of addressing the specific requirements of the question.  However, examiners are not looking for everything you know—they want a focused response that directly addresses the question.

To avoid this mistake, take time to fully understand what the question is asking. Tailor your answer precisely to that prompt, staying clear and relevant throughout.

Understanding Key Words in Exam Questions

It’s important to pay close attention to the keywords in each exam question, as they guide you on how to structure your response. The table below provides a general reference to help you interpret what is being asked.

Keep in mind, however, that context matters—use your judgement and apply common sense when analysing the question. This guide is simply a tool to help you better understand the expectations behind different types of exam prompts.

Demonstrating Knowledge

Demonstrating knowledge goes beyond recalling facts—you must show understanding by applying those facts with relevant examples. Examiners expect answers that not only explain information but also reflect a professional understanding of how the industry works.  To do this, you should:

  • Use real-world examples to apply theory.
  • Do wider reading and research beyond the basic material.
  • Stay informed about current market trends, major events, and key incidents (both historical and recent) relevant to your subject.
  • Support your answers with facts, figures, and up-to-date information (online research can be very helpful).


By gathering information from many sources and understanding the bigger picture, you’ll be better prepared to explain the impact of industry events and demonstrate true understanding in your exams.